Let’s be real; most small business owners in Nigeria think strategy is something for people in suits, in glass buildings, with massive teams and deep pockets.

But in truth, if you’re running a business in Africa, where power is unpredictable, policies change like the weather, and customers want premium for peanut prices, you actually need strategy more than the big guys.

Strategy isn’t about big grammar or 50-page PowerPoints. It’s about clarity. It’s about knowing what matters, what to ignore, and how to use your limited time, people, and money in the smartest way possible.

Hustle is great but it’s not enough. Direction is what multiplies your effort. Strategy helps you stop doing “everything for everybody” and focus on doing “something for somebody” really well.

So no matter the size of your business, whether you’re in tech, fashion, food, or services… don’t wait till you’re big to start thinking strategically.

Start now. Your growth depends on it.

#ThinkStrategically